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Strike is a performance accelerator designed with functional energy ingredients and a vibrant tropical flavor to bring the most out of your workout. Visually, it utilizes a sleek and sophisticated brand identity with a strong color palette and embodies motivating and building positive lifestyle habits.

Strike Preworkout




Steven Lee


Brand Strategy

Brand Identity

Packaging Design

Art Direction

Marketing Materials

Motivation isn't the same for everyone, and it's not always there when you need it. Strike set out to change that narrative with a performance accelerator drink to bring you lasting energy without all the bad stuff.

This confident brand begins with a wordmark that's not afraid to take up space. It utilizes the Grtsk Mega font family, a wide, modern san serif to bring athleticism and a sense of power to the mark. We then paired it with a slanted "S" mark designed to inspire bold, forward movement that can be used in a variety of instances within the brand.

The visual identity stands tall on a sophisticated, clean color palette paired with natural, gritty textures that clearly differentiates itself from other energy drinks. We swept away all the frills, the smoke and mirrors, the junk— all that remained was efficiency and confidence.

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