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The Better & Better journey started by not only challenging the oral care industry’s sustainability standards, but also the quality of toothpaste and what it can deliver. They came to me with an extensive strategy and brand identity so I could help bring their packaging design and digital collateral into that world.
Packaging Design
Icon Suite Design
Digital Illustrations
Email Campaign
Social Content
SERVICES
The journey with Better & Better started with applying their brand identity and strategy to a full suite of packaging. We needed to build a system that communicated clarity of function, cleanliness, and quality.
The identity was then extended into other products such as toothbrushes, floss, floss picks, and an electric toothbrush.
Images by Soona Studios
Images by Soona Studios
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