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The Better & Better journey started by not only challenging the oral care industry’s sustainability standards, but also the quality of toothpaste and what it can deliver. They came to me with an extensive strategy and brand identity so I could help bring their packaging design and digital collateral into that world.

Packaging Design

Icon Suite Design

Digital Illustrations

Email Campaign

Social Content


The journey with Better & Better started with applying their brand identity and strategy to a full suite of packaging. We needed to build a system that communicated clarity of function, cleanliness, and quality. 

Better and Better Product image - Variety of product toothpaste
Hand holding purity toothpaste and putting toothpaste unto bamboo brush
Better and Better Purity Toothpaste box packaging and product
Better and Better bathroom product shot of toothpaste, floss, toothbrush and other bathroom items
Better and Better Energy Toothpaste and toothbrush held by hands
Better and Better Purity Toothpaste and pills floating in background

The identity was then extended into other products such as toothbrushes, floss, floss picks, and an electric toothbrush.

Packaging for Toothbrush and toothbrush head
Energy Toothpaste and Toothbrush in the clouds
Better and Better bamboo toothbrush
Better and Better Floss
Better and Better bamboo sonic toothbrush packaging and toothbrush
Better and Better Product Hero Image
bathroom product shot of Better and Better bamboo toothbrush and energy toothpaste
Better and Better product styled shot, the image includes bamboo brush, toothpaste and floss. One hand raches from the right side to grab one of the toothpastes

Images by Soona Studios

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Images by Soona Studios

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