I collaborated with a creative director to produce a spec campaign for Doritos. We talked about using cheesy pickup lines as the base communication, and introducing a corny brand ambassador to guide people though the website and mobile app to help give "love advice." On the site and mobile app you can submit your own pickup lines in a similar format to Twitter and there it will be rated by other users. The highest rated get promoted on the site and earns you nothing but invisible internet points. This was a fun campaign to put together, enjoy!